01
Terse.
Cut every word that isn't load-bearing.
02
Technical, not jargon.
Name the real thing; skip the buzzwords.
03
Sentence case by default.
Caps reserved for spec labels, page furniture and the wordmark.
04
Show the work.
Numbers, versions and dates over adjectives.
[OK] DO
"Built an interaction-mining pipeline; cut labeling time 40%."
[×] DON'T
"Leveraged cutting-edge synergies to revolutionize workflows."